Throughout my time at Twitch, I designed through a lens of equity,
transparency, and accessibility, and built spaces to enable
all creators to tell their own stories. Whether their
passion was gaming,
art, or just chatting, I aimed to help creators understand their journey more deeply
through data. In a macro context, I was responsible for maintaining and bolstering the entire creator
experience on Twitch, ensuring a navigable, intuitive,
and empowering experience for all.
I started my tenure at Twitch designing internal tools for our various teams, including dashboards,
control panels, and a premium CMS for our former Curse holdings. The last few years afforded me the
incredible opportunity to oversee the design of the creator experience, where I engaged
creators
and their
communities to empower
them in their quest for growth on the platform in whatever way they defined that. In this vein, VOD
Tool and Category Suggestions were both highly collaborative efforts with creators to pinpoint their
needs and frustrations and solve for each.
The VOD tool solved a major creator complaint - Twitch provided various performance metrics, but never the context of why they were important. By creating that connecting thread through pairing their latest stream recording with various metrics per minute, we opened the door to creators understanding their own success.
Up-and-coming creators on Twitch struggle when deciding on what content to stream - they want to stream games they enjoy, but also games that will help them grow a community of viewers. Category Suggestions helps change that by showcasing dynamic suggestions based on the creator's most recent genre and the most popular games in that category.
Atlas provided 3rd-party partners reliable targeting for all activations on Twitch through Partnerships, and accurate first-party reporting on their various campaigns on Twitch. Need creators with exactly 42 average viewers who love popcorn? Atlas has you covered!